Montreal-born-and-raised singer/songwriter laye first floated onto the scene and released four tracks in 2018. laye’s sultry, alt-flavored pop, and gothic aesthetic guided her 2019 debut album lonesome, which was created over the course of four years with a slew of legendary pop and hip-hop producers, including Lauren Christy (Dua Lipa, Avril Lavigne), Federico Vindver (Jennifer Lopez, Lauryn Hill, G-Eazy, A$AP Rocky), Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora), Mike Wise (Ellie Goulding, Chainsmokers, Upsahl), Alex Hope (Troye Sivan), Pomo (Mac Miller, Panderson .Paak), FNZ (Kanye West, Ty Dolla $ign, Megan Thee Stallion), and Joel Stouffer (bülow, Dragonette). In 2022, laye returned with her release “I Could Die,” setting the stage for her new music released throughout 2023.
“unhappier” is the newest single, out July 14. “unhappier” continues laye’s foray into the darker aspects of indie pop, featuring live instrumentation and strong pop hooks. Her sultry, playful vocals fuse a light, airy melody with signature somber lyrics, making her interior world sound simultaneously apocalyptic and cheery. “unhappier” was co-written by laye, Cici Ward (Cheat Codes, Lil Huddy, GAYLE) and Oscar Neidhardt (Thirty Seconds to Mars, Adam Lambert, Conan Gray).
“unhappier” will have an accompanying official music video that will coincide with the audio release. laye’s last release, “touching myself,” was called “a captivating piece of alt-pop” by Zone Nights and Ones to Watch noted “the release established her as…an edgy, alternative-tinged pop artist to watch.” “touching myself” landed NMF features in the US, Canada, Egypt, Sri Lanka, and Maghreb, a look on the Spotify Canada digital billboard, and back-to-back covers on Spotify’s SALT and It’s A Bop playlists.
laye’s talent for creating atmospheric pop music, never compromising on her vision or a solid hook is on full display in the new music. For laye, making pop music is a big umbrella full of creative potential and opportunity.
As a singer and songwriter, laye is coming into her own and exploring the next chapter of her evolution as an artist. With nearly 12 million global streams, and features in FASHION and Paper magazines, laye is one of our most exciting young pop artists, pursuing a vision all her own while creating beautiful, dystopian pop gems.
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