Montreal-born singer/songwriter laye first floated onto the scene and released four tracks in 2018. laye’s film noir inspiration, ode to old school 70s horror movies, and gothic-inspired collages perfectly complement her sultry, alt-flavored pop, and guided her 2019 debut album lonesome, which was created over the course of four years with a slew of legendary pop and hip-hop producers, including Lauren Christy (G-Eazy, Dua Lipa), Federico Vindver (Jennifer Lopez, Lauryn Hill, FNZ, G-Eazy, A$AP Rocky), Ben Harrison & Ibrahim Asmar (Rihanna, Rita Ora), Mike Wise (Ellie Goulding, Chainsmokers, Upsahl), Alex Hope (Troye Sivan), Pomo (Mac Miller, Panderson .Paak) and Joel Stouffer (bülow, Dragonette). Now, after a three year-hiatus, laye is set to release hotly-anticipated new music in Spring 2022.
“I Could Die” is the first single back after a break that coincided with the COVID pandemic and some intense personal reflection. Says laye, “the song is about feeling tired of all the annoyances in life – men, catty girls, all my fears – and the realization that it’s better to feel all the feelings, including the dark ones, than to feel nothing at all. There’s something hopeful in being able to feel anything at all, even if it’s frustrated or sad; there’s something to hold onto there. Mental health has been such a big component of my life, and feeling like I’m on the edge has been a really constant companion. At the end of the day, I decided when I wrote this that I want to feel anything and live life and move forward. This was the ultimate inspiration for the song. So from that, the song became more playful even though the lyrics were a bit dark. I love that juxtaposition of dark and light.”
“I Could Die” showcases laye’s penchant for mixing sultry, playful vocals, gentle melodies, and signature dark lyrics. On “I Could Die,” laye’s interior world sounds simultaneously apocalyptic and cheery. Co-written with Taylor Wilzbach (Kilara, Monsta X) and Jake Davis (Charlie Puth, Loud Luxury, Galantis, James TW, Sam Feldt), laye dives deep in the darkness of her psyche, turning out beautiful pop jams. For laye, the one of the gifts of her new music is giving listeners the opportunity to feel something and know that “someone else is in that headspace you aren’t alone. It doesn’t make anything easier, but giving listeners a sad song, lyrically, with something playful to hold onto makes feeling your way through those sad emotions more palatable. It’s like a bitter pill with a bit of sugar.”
For laye, making pop music is a big umbrella full of creative potential and opportunity. “I think people are really redefining what it means to be a pop artist today and I’ve felt that way for a while. When you hear ‘pop,’ I think your mind goes to one specific type of song, but ‘pop’ is almost always a mix of genres, and it’s up to you to choose what you want to do with it and which direction you want to go with,” she says. “It isn’t about using the same tricks or hooks, it can be dreamy, atmospheric, and catchy at the same time, it can be anything really.”
As a singer and songwriter, laye is coming into her own and exploring the next chapter of her evolution as an artist. With 5.3 million global streams for lonesome, and features in FASHION and Paper magazines, laye is one of our most exciting young pop artists, pursuing a vision all her own while creating beautiful, dystopian pop gems
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