In hindsight, 2018 could be regarded as one of Jonathan Zarola’s most pivotal years as producer and electronic artist UNBLOOM–a kind of year that an artist can leap off of, or simply crumble from. Having released three critically acclaimed singles that prominently featured his vocals–Chances, I Followed, and Lost Myself–the young artist cemented his place in the “rising stars” category with adoring support from tastemakers such as EARMILK, Cloudkid, and Peter Robinson of Popjustice. The singles acted as an affirmation of Zarola’s ability to be a “complete artist”.
The logical move would be to continue the trend; lean into the frontman persona and ride the wave. But Zarola, first and foremost, is a craftsman and talent curator. His first single of 2019, ‘Best Believe’ (featuring the stunning vocals of rising alt-pop artist Connor Morand) confirms this statement. What Zarola does so well with the UNBLOOM project is add subtlety and nuance to the accessible; to layer and adjust textures that encourage multiple listens. The fact that ‘Best Believe’ has one of the catchiest hooks of 2019 doesn’t hurt either. Perhaps his ability to create songs with emotional weight and danceable energy is one of the reasons why EARMILK hailed him as an “electronic prodigy,” and why he continues to push the boundaries of what the UNBLOOM project could be.
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