50/50 is a unique take on a love song. It’s a love song about you (the listener), versus a breakup song about two people. This homage to self-esteem is timely as taking care of your own emotional needs became paramount in 2020, Kayla reflects on this on her latest track 50/50. As Kayla explains “Sometimes you need to show yourself some love, even if it means hurting someone else.”
The recording of 50/50 was a painstaking process with Kayla recording over 30 different vocal demos to capture the exact right vibe of the song and tweaking everything to perfect her vision. Working with Marty Martino (Honors, Down With Webster) and her A&R team, the result is one of Kayla’s strongest tracks to date and showcases her dynamic vocal range.
Reflecting on what she wants fans to take from the song Kayla says “Lots of people will hear this song and think it’s just about a spoiled relationship, but to me it’s so much more than that. It’s about recognizing that you deserve better than what you’re being given. It’s about removing unwanted toxicity from your life.”
Since the 2017 release of her debut single “Carnival Hearts” (which went on to stream over 5 million times) and it’s follow up Top 10 single, the anthemic “What You’re Made Of,” Kayla continues to impress with her talent and determination to spread positivity with her words and music.
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