Freddie Future

Story

The debut album from Toronto’s Freddie Future (FF) is the story of a breakup in slow motion, but it didn’t start out that way. Working alongside Fox Sounds’ Derek Hoffman (The Elwins, Ralph), the seasoned songwriters began to flesh out the tracks together around beats & keyboard loops that Derek had been working on. They would write and track tunes in the same day, a process Freddie appreciated for its cathartic nature. It became clear that this narrative needed a new name to represent itself. Freddie Future was born.

From the shuffle-step of opener “Like it Never Happened”, to the anthems “Giving In To You” and “Too Heavy”, to the mid-tempo 4/4 of “Leave Me Cold”, FF paints vivid, relatable images of heartbreak, before the gentle funk throbs of “The Valley” give way to a brighter air. The album’s closers take a more plaintive tone as he begins to reach closure, finally naming names and committing to a new future for himself.

“The (album’s) sequencing was originally based on tone/vibe, but as the songs grew on the team and I, a story came forward that I needed to tell, in a way that allowed me to examine the past to rewrite my future,” he says. This in itself is the ethos behind FF’s progress – to reflect & learn from the experiences and press onwards. In essence, this album is accountability embodied, a pledge to grow – as a person, as a partner, and as a friend.

This debut album is a jump headfirst into the romantic, emotional, harmonious mind of Freddie Future; its sound is unforgettable.

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