Born Ruffians’ new album, Uncle, Duke & The Chief, feels brashly defiant in its embrace of old-school rock ‘n’ roll aesthetics. In lieu of mouse-clicked studio trickery, it invites you to bask in the natural reverb of the handclaps, tambourine rattles, and booming drum beats bouncing off the studio walls. It is a record less concerned with what sounds hip than what feels good.
The very day that David Bowie made his grand exit, Luke Lalonde sat down to write “Forget Me,” the song that opens the new record. Over sunrise-summoning acoustic strums, Lalonde sings, “Someday, a white light will come for you,” before adding a reassuring rejoinder: “to comfort you.” In the grand tradition of The Flaming Lips’ “Do You Realize??”, it’s a song about the inevitability of death that proves to be ecstatically life-affirming. “It’s about how the light is something that you should embrace and feel okay going towards it,” Lalonde says. “We’re all doing this together, we’re all on the exact same path—it’s just that some of us are ahead of others.”
“Forget Me” is the second part of a video series directed by Leah Fay Goldstein and Peter Dreimanis of July Talk, and features the band’s Luke Lalonde who recently made his acting debut alongside Tim Heidecker in the feature film Sundowners.
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